Published March 14, 2011
San Juan – Singer Ricky Martin will collaborate with the government of Puerto Rico on a campaign to boost tourism to the Caribbean island during his world tour, which will begin on March 25, officials said Monday.
The "Puerto Rico lo hace mejor" (Puerto Rico does it better) campaign will be featured in the advertising and on the concert entry tickets in the more than 70 cities where Martin will perform on his "Musica, alma, sexo" tour, Economic Development and Commerce Secretary Jose Perez-Riera said in a statement.
During the artist's shows, videos will be played that show landscapes, tourist attractions and culinary and gastronomic delicacies of Puerto Rico, Perez-Riera said.
"By joining Ricky Martin's world tour as a presenter, we can continue strengthening our "Puerto Rico lo hace mejor" campaign on the international level presenting Puerto Rico as a synonym for quality," Perez-Riera went on to say.
Martin will kick off his world tour in the Jose M. Agrelot Colosseum in San Juan with four shows and will then travel to the U.S. cities of Orlando and Miami, as well as to Montreal, Canada.
The singer, meanwhile, emphasized that Puerto Rico "is always present" within him and expressed his gratitude for "the chance to be able to collaborate with this effort to position our land" more advantageously in the tourism industry via the campaign.
"The chance for Puerto Rico to have a presence on each stage of this tour is an honor," the singer said.
Read more: http://latino.foxnews.com/latino/entertainment/2011/03/14/ricky-martin-promote-puerto-rico-tourism-world-tour/#ixzz1Go9mK0Fi
No comments:
Post a Comment